Mercedes benz fashion week

Ifema

Another major event that will take place within the Fashion Week 2021 in Madrid will be the Mercedes-Benz Fashion Week (MBFW). It will start on September 16 and will be held until September 19. It will take place at the IFEMA fairgrounds, specifically in Pavilion/Hall 14.1.
All the fashion shows held at IFEMA can be seen, live and streaming, through the player of the official website of ‘Madrid Capital de Moda’. Also, the complete line-up of the MBFW can be consulted on the website of the Madrid City Council.
In addition, both days you can enjoy the exhibitions of Sastrería Serna, Sastrería Fernández Prats, Ansorena Jewelry, Las Letras Street and ASN Madrid. The complete calendar of fashion shows and exhibitions can be consulted on the official website of ‘Madrid Capital de Moda’.

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Juan Carlos Mesa (Madrid, 1971), creative soul of Maison Mesa, returns with a show collection, with the intention of recovering its essence, in which he fuses art, fashion and dance, a collaboration with stage director Dani Pannullo, inspired by Michel Foucault.
Something of which the director of MBFWMadrid, Nuria de Miguel, is especially proud, who highlights among the novelties that there will be more face-to-face fashion shows and the increase of the capacity to 42%, although the catwalk maintains its commitment to digitization, being held one more edition in hybrid format.
Sustainability continues to be the focus of the collections, a «visible advance», says De Miguel, not only in the use of recycled fabrics, but also in the work with local workshops, with local labor and avoiding mass production.

Mercedes-benz fashion week madrid 2021

A total of 37 creators will present their collections during the event, of which 17 are consecrated, eight are part of the Platform of young creators Allianz EGO and 12 will participate in OFF format, in an edition that reincorporates recognized names of the national scene as Duarte, Duyos, Malne, Marcos Luengo, Pertegaz, Roberto Torretta and Teresa Helbig.
Andrés Sardá will open the calendar of this edition, followed by Agatha Ruiz de la Prada, Fernando Claro, Duarte, Duyos and Malne, who will close the day. The OFF program of this first day will include the presentation of the ESNE school, with its BLUR fashion show, as well as Odette Álvarez.
Saturday will begin with the presentation of the Isabel Sanchís collection, followed by Maya Hansen with a conceptual presentation of her new collection in performance format. After her, it will be the turn of Custo Barcelona and the firm Otrura. Before the end of the day, the L’Oréal Paris awards for Best Collection and L’Oréal Paris for Best Model will be presented.

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Mercedes-Benz Fashion Week Madrid begins with the first presentations in different parts of the city, and it will be from Thursday 16 to Sunday 19 when the parades will be concentrated in the usual place, Pavilion 14.1 of Ifema.
Something of which the director of MBFWMadrid, Nuria de Miguel, is especially proud, who highlights among the novelties that there will be more on-site fashion shows and the increase of the capacity to 42 percent, although the catwalk maintains its commitment to digitization, being held one more edition in hybrid format.
Sustainability continues to be the focus of the collections, a «visible advance», says De Miguel, not only in the use of recycled fabrics, in the work with local workshops, with local labor and avoiding mass production.

Octavio Pérez Alonso

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